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Mastering Web Merchandising
An Endeca Case Study
Endeca.com
Abstract
When Dabs’ eCommerce team set about to redesign its popular online storefront, the IT and technology retailer faced a number of challenges. Like most online retail operations, browser-to-buyer conversion rates and revenue represented the definitive measures of success. But unlike buyers of other popular online products, such as books, DVDs, music and apparel, Dabs’ typical customer required significantly more product information as part of the buying process. And different customers prioritized desirable product criteria in different ways. Making matters worse, Dabs’ highly technical product catalog — and its online representation — would have to evolve as fast as technology innovation itself.
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