5Buckets Delivers Results for NPower Indiana
Nonprofit organization supercharges membership activity by automating renewal communications
A Right On Interactive Case Study
NPower Indiana – a nonprofit organization based in central Indiana – is on a mission. The six year-old technology consultant devotes itself to delivering affordable technology services to central Indiana nonprofits. With services ranging from networking and help desk services to web and database development, NPower Indiana supports a membership of over 150 central Indiana nonprofits.
When a nonprofit registered for membership with NPower Indiana , they were assigned a renewal date one year later. At sixty days before the renewal date, NPower Indiana staffers initiate a communications campaign featuring a combination of emails and voice mails to be sent at 10-day intervals.
The process leveraged Salesforce.com as the database of record and ExactTarget as the preferred email engine to keep the process moving. But the organization’s small marketing team struggled to keep up with the schedules.
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