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The Enterprise of the Future: Implications for Midsize Organizations
An IBM Global CEO Study
www.ibm.com
Abstract
We conducted 1,130 interviews with chief executives, general managers, business leaders and public-sector heads in the course of completing the research for our third biennial Global CEO Study, which aims to identify the key characteristics of the Enterprise of the Future. Here we focus on the responses of the 136 “midmarket CEOs” who head midsize organizations (defined as companies that employ fewer than 1,000 people).
As part of our research, we sought to understand the differences
between the responses of financial outperformers and those of
underperformers. We compared the revenue and profit track records
of those companies with publicly available financial information
against the averages for their industries within our sample.3 We
labeled companies that performed above the average on a particular
financial benchmark outperformers, and those below the average
underperformers. Throughout our analyses, we looked for insights
based on these top- and bottom-half groupings
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