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A Focus on Business Analytics: Oracle’s Business Intelligence and Enterprise Performance Management Strategy

An IDC White Paper by Dan Vesset, Henry D. Morris, Kathleen Wilhide and Brian McDonough

www.oracle.com

Abstract
In 2006, the market for business analytics reached $19.3 billion in software revenue. According to IDC research, Oracle was again the market share leader with strong presence in several segments of the market. Oracle not only has a wide lead in the data warehouse platform segment of the market, but its product offerings span a broad set of BI tools and analytic applications as well as related technology for business process management, collaboration, and content management — all necessary technology components for extending the reach of analytics and business intelligence within organizations of any size and industry.

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