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Information Access Solutions for Media and Publishing
An Endeca White Paper
Endeca.com
Abstract
for companies in the business of providing information online — which have to compete with the free Web — successful information access is paramount. Poor search has a serious negative business impact on customer retention and acquisition and, consequently, revenues. Information access failures can affect short-term and long-term profitability.
What can companies do about this problem, and why should they do it, considering their already significant IT investments? Here’s a closer look at how these search failures negatively affect the business, why they occur, and what new solution can improve search success to help differentiate a site and provide competitive advantage.
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